The newest hybrid work paradigm seeks to allow us to keep innovating


Israel’s newest hybrid work paradigm seeks to allow the “Start-up Nation” to keep innovating, anytime and from anywhere.

The Covid-19 pandemic sent the entire world into a tailspin, but now that Israel is leading the world in vaccinations against the novel virus, the “Start-up Nation’s” new normal has shifted once again. Over and over, businesses and their employees are forced to contend with new waves and approaches to working. Not all places of work are adopting the same approach and, in true Israeli fashion, there’s a critic with something to say about each and every policy conceived.

Head back to the office

Some Israeli companies jumped at the opportunity to bring employees back to the office, as early as government mandates would allow. The logic behind this was simple: reignite the company’s culture and collaborative efforts, while allowing for more focused and productive workdays (i.e. less household and childcare distractions).

However, returning to the office before schools were back in session placed a damper on many a working parent’s excitement to brainstorm with colleagues, face-to-face. Fast forward six months to the present day, with the Delta variant refuting expectations for herd immunity in the near future, and indoor mask requirements placing a damper on water-cooler culture. Schools may be in session (except for in summer), but heading back to the office isn’t nearly as attractive a proposition as business executives might have hoped. 

Keep working from home

Advances in technology have enabled far more companies, especially those in high-tech, to successfully remain (more or less) “business as usual” throughout the pandemic. Thanks to platforms and applications like Zoom, Slack, Trello, and Miro, entire teams can participate in virtual meetings, work together on projects, and more. 

Employees cite mixed feelings about continuing to work from home. Those living in urban areas and in close proximity to their places of work tend to prefer heading back to the office, where they feel they can be more productive and avoid suffering from social isolation. Yet those living in the country’s periphery, as well as those with longer daily commutes, hail the continuation of remote work practices, citing convenience and the ability to spend less time on the road and more time with their loved ones, while also claiming it’s a safer, healthier move, mentally and physically, so long as the threat of the pandemic looms overhead.

Adopt a hybrid approach

Some businesses are seizing the opportunity brought on by the pandemic to establish new working practices that integrate the best of both worlds while considering the health and safety requirements du jour. Offices, like eBay’s Israel site, have begun opening their doors and allowing a proportion of their workforce to come back to the office under stringent protocols, while the remaining employees continue to work remotely. Those who do enter the building are relegated to limited, open-plan areas or smaller rooms for specific workers only, hygiene must be maintained at all times, and sharing is no longer the vehicle for expressing one’s caring. 

While this approach may seem confusing to some – how are they to keep track of where to work from and when – others applaud the move that provides workers with opportunities to find their productivity and comfort “sweet spot,” while remaining as Covid-safe as possible, through these trying times. 

Taking the Highroad to innovation

Innovation is everywhere. If we didn’t know it before (and we did), the pandemic has most certainly taught us as much. At Highroad, we were fortunate enough to continue to work throughout the pandemic and its lockdowns, thanks to the innovative nature of our field and approach. From meetings and consultations to creation and promotion, we’ve continued to bring the next generation of urban tech to smart cities near you, against all odds.

Do you want to partner with us and ensure your promising start-up weathers any storm?
Apply to join our Launchpad, today! 

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